Our Story
THE HISTORY OF LITTLE RED
It all started when…
“I studied Advertising, Communications, and Digital Media in college and I always had an interest in marketing, brand partnerships, commercials, etc. In May 2015, the year I graduated from University of Colorado at Boulder, was the first year that Bachelor contestants started getting a following on Instagram and the year I realized I wanted to work for ‘those contestants’ who started making ads on Instagram. I had no idea where to start or what jobs to apply for in Los Angeles and everyone thought I was crazy for saying I wanted to work with people I saw on television because they were famous and I’d never have a chance. A month after graduating, I was offered an amazing job at Oracle in San Francisco and I handled their internal communications and events. After three years, I knew I finally needed to move to Los Angeles and find a job where I could be part of influencer marketing industry. I applied to almost every brand out there that did brand partnerships with influencers but had no luck.
After a couple of months in Los Angeles, I worked as an assistant at a Commercial Talent Agency where we managed 360 campaigns for our celebrity clients. I really enjoyed it and learned a lot about the industry but deep down I still knew that I wanted to focus my time on social media partnerships with reality TV stars and influencers versus A-list celebrity talent (hi Brad Pitt, Little Red Management will still be here for you if you’re interested though)! I decided to move on after about a year so I could start my own company! During those 4 years (even when I was living in San Francisco and working at Oracle), I would volunteer for reality TV star events and volunteer my time to help other reality TV stars with their social media, podcasts, and websites. Essentially, I’d do whatever I could to build those relationships with them so that when the time came, I could work with them and help them become a success. My biggest piece of advice is - slide into those DMs!”
— COURTNEY BAGBY, founder + ceo
Meet Our Team
the girls that make it happen
Courtney Bagby Lupilin
FOUNDER + CEO
Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancôme and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.
Gabrielle Junor
talent manager
Gabi has worked with Little Red Management since May 2020. She started out working a few hours a week which eventually became a full-time job and a dream job that she never thought was possible. Gabi and Courtney actually met at University of Colorado at Boulder, where she studied Psychology! Before working in the influencer marketing field, she worked in ABA with children with autism and during the height of the pandemic, she reached out to Courtney to help with Little Red and the rest is history. Gabi’s dream campaign for herself (LOL) and one of our clients is to get them on a BMW campaign.
Megan Butler
talent manager
Megan has worked at Little Red Management since 2020 and is one of our Junior Agents. She enjoys all things pop culture and social media and loves the flexibility that this industry has to offer so she can spend time with her family. She is a wife, baby mom and dog mom. Her favorite part about working for Little Red Management is creating long lasting relationships with brands and clients and securing dream partnerships for our clients!
Delaney Overturf
talent COORDINATOR ASSISTANT
Delaney joined the Little Red Management team in 2024 after interning and working in influencer marketing on the agency side. Falling in love with the industry, Delaney knew that management was the step she wanted to take next, eager to build relationships and help foster success with talent! Outside of Little Red, Delaney likes to spend her time reading, chasing sunsets and spending time with her friends, family and pups!
Skylar Brown
LRM Mascot + Morale Officer
Holding an extremely important position in the Little Red Management office, Skylar is the glue that holds everything together. She ensures that everyone is on track and is staying positive. Heavily motivated by Starbucks Pup Cups, doggie treats, and being called a “good girl.” Skylar has a fanbase of her own and is always available to model in any campaigns necessary to support our talent.
